Identity Crisis

I am feeling as though we are in a bit of an identity crisis. We opened our doors as Style Essentials (click here to read our story) and bought the URL Style-Essentials .org (because the URL StyleEssentials.com was taken, dagnabit). And then,…lo and behold; StyleEssentials.com became available…for a price…a very hefty price.

Bye Bye Style Essentials, Hello Simple Beauty Minerals

You want in on a secret? The name “Style Essentials” isn’t working for me anymore. Don’t get me wrong. It is a fantastic name. However, I don’t feel it reflects what we do here anymore. Or, who we are. And what we can bring to you. You may be wondering

Happy New Year, Stylish Beauties!

“A New Year is unfolding – like a blossom with petals curled tightly concealing the beauty within.” ~ Anonymous I wish for you, a colorful new year filled with beauty, sun protection, long lasting wear and healthy ingredients. (How do you like that?) Take advantage of a new beginning; a clear

Dash Natural Mineral Makeup (or, How to Buy a Mineral Makeup Company)

This post could really be called ‘Dreams Do Come True.” Because it has always been my dream to own my own cosmetics company ; ever since I was 19 years old and stepped behind the Clinique Counter at Macy’s, I knew I wanted to own my own cosmetics company. And

Get A Second Opinion

Do you use Environmental Working Groups Skin Deep: Cosmetic Safety Database to verify the safety of your cosmetics? I dare say I may lose some of you with this post. However, I need to be truthful with you; So, I am coming out of the cosmetic closet.  I know you